ROA FOR HOME
Why ROA?
Good for coffee
We believe our oat m*lk is the perfect partner for your cup of coffee. It has a rich and balanced taste. It foams well. It complements the pure taste of your coffee bean and it gives you that smooth mouthfeel of a traditional cappuccino. In other words, it brings out the best in your coffee!
Good for the planet
The production of oat m*lk leads to 80% less greenhouse gas emissions while only using 40% of the energy and 5% of the water compared to dairy. It is also completely vegan. We believe that by adapting our dairy diets to become more planet friendly, we can do good for the planet we love, without making any sacrifices on taste.
Good for you
As we like to say: ‘you can have your cake and eat it too’. Not only is our oat m*lk the choice for coffee and planet, it is also healthy. Fortified with vitamins and minerals, no added sugar, and packed with healthy fats, it lowers LDL-cholesterol and maintains a healthy heart. Also, one glass contains about a third of your daily calcium needs.
THE STORY OF ROA
Born in Amsterdam, ROA was started with the idea to offer a high-quality alternative oat m*lk brand for bars, cafés, hotels and restaurants. From experience, we know the frustration of products being unavailable or not of consistently high quality, especially for the hospitality business. That is why we are dedicated to reliable quality and on-time delivery to all our customers at all times. We emphasise real partnerships and a local presence, while focussing on long-term cooperation.
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We believe in a personal touch and love delivering this oat m*lk ourselves. This helps us better understand you, and also keeps us happy and healthy. That’s why we use sustainable transport such as bikes and electric cars to deliver our product all over. You will definitely see us paying you a visit to deliver our boxes of oat m*lk and enjoy a good oat cappuccino at yours if you’ll have us!
THE OAT, THE WHOLE OAT, AND NOTHING BUT THE OAT
We believe oat m*lk is the perfect addition to your coffee, smoothie, morning cruesli, milkshake and more. That is why we set out to create an oat m*lk that is pure, healthy and simply delicious. A product we love drinking, is good for you, and good for the planet. We are dedicated to creating products that never compromise on these values.
Our oat m*lk is made from the whole oat, using only high-quality European oats. This minimises the distance our oats have to travel and reduces emissions. Further, using whole oats means we do not add any sugar or use any syrups, harmful additives, dilutions, or other oat-derivatives.
The oat, the whole oat, and nothing but the oat.
A PLATFORM FOR YOUNG ARTISTS
At ROA, we give young artists a small canvas for a big audience. The current letters on our packaging were designed by Mette Broekman, a graduate from the Royal Academy of Art in The Hague.
Our affinity with arts and the cultural sector drove us to think about a way to help a sector currently going through a difficult time. And even though the link between art and oat m*lk may not be clear immediately, we believe our brand and packaging can serve as a canvas for artists to share their talent with the world.
Therefore, we open our package as a platform for young artists. For every edition, a new artist will be in charge of creating the artwork. Through this collaboration, we want to create a product where art and oat m*lk meet and enable young artists to demonstrate their talents for a big audience. Further, part of the proceedings from our sales will be dedicated to supporting art and donated to specific foundations and educational institutions aimed at helping young artists.
